“Social business is a powerful concept at the intersection of the social and business realms. The objective is to apply the professionalism and efficiency of the business world to solving the world’s most pressing social problems. And to do so in a self-sustaining way, providing choice and personal responsibility for those who benefit from it”
Ulrich Villis – European Leader Social Impact Practice, The Boston Consulting Group
Social business is a cause-driven business with its social objective focusing on poverty eradication. It operates by employing business strategy, management and market. Purpose of the investment is purely to achieve one or more social objectives through the operation of the company; no personal gain is desired by the investors.
The followings are the principles of social business: